Step by Step Marketing for Small Businesses
Web design thrift? What is this?
Is there such thing as eliminating waste on a website? Can web design be thrifty? These are great questions actually. I recently read an article by Andrew Dent about eliminating waste in your life. It came just 3 hours after I talked to a client about their website and my advice paralleled the same idea.
There are several rules to follow in web design:
Another rule is to consolidate menus and subject matter. This is where I would like to focus today.
The site I looked at contained 9 menu options along the top and then some of those had drop downs. This was a personal site where the client was selling a few items. I expressed to her there could be a better way to compress her menu and therefore make her site easier to navigate. Not only would it be easier to move around, it would also be more effective as an online store.
So how do you do this? Here is a list of her menu options:
Home – Pictures – Shop – About – FAQ – Contact – More
Most WordPress themes (WordPress is my favorite) assigns your logo to be your home button. Gone are the days where you need an additional menu item to take you back home. I am pretty sure sites like Weebly and Wix also automatically assign your logo to be a home button as well. If your site has a home tab on the menu, consider changing it.
On this site, the pictures were the products in every day places. Going back to our 3 click rule, I suggested not having this a stand-alone page, but rather sprinkle the pictures among her other pages. Add a side back of pics as the customer views the online store. Add a section of pictures every few rows in the store. Add a section of pics among other areas on the website. By incorporating the pictures somehow throughout your site, they become an integrated sales tool rather than just a portfolio page.
No need to combine this with other pages but move this to be first or second on your menu.
Nowadays, this page is often added to the home page as you scroll down. If you need to include a lot of content on this page then definitely give it its own page, but if you only have a paragraph or two, consider adding it to the homepage as they scroll down and eliminate another menu item.
It is always a great idea to have a frequently asked questions page on your website. This often eliminates time you spend answering questions and it gives your viewer a faster way to answer their immediate questions.
No need to comment here. This is always a good page to have.
There are many ways to handle this. When you consider how long most people spend on a website, this page will probably rarely be viewed. As an example, most people that read this blog probably won’t make it down to this paragraph, so if you made it then congratulations to you. If you find the information you have on your “more” page to be important enough to keep on your site, then try to find another place to put it.
Remember that most people spend only a few seconds on a site for the first time so make every second count. Give them a reason to stay on your site. Make the pages fun to look at and easy to get around. Consider your own small business website and decide if you can be more “thrift” conscious with your site by eliminating excesses.
Good luck building your site and if you need help, just let me know.