Marketing with infographics

Step by Step Marketing for Small Businesses Marketing with Infographics Infographics, the use of graphics to portray information, can be an amazing tool when used correctly.  I have already written  multiple posts on the harm that bad graphics can cause. The reverse is also true.  A quality graphic can captivate a viewer.  Nothing can be more true than the quality infographic. Not only does it draw ones eye to the information, but that is exactly what that are looking at - the information.  This information is what you have been trying to get across to the view in paragraph after paragraph, and yet they are staring right at it in your quality infographic. There are a few things to keep in mind though: Infographic marketing has to be part of…
Read More
7 questions to decide if I should update my website

7 questions to decide if I should update my website

Step by Step Marketing for Small Businesses 7 Questions to decide if I should update my website design Savvy business owners like you are constantly thinking about how to improve all aspects of your business.  This means they you are always wondering if you should update your website.  So how do you know when the want becomes a need.  I will explain how to decide when the time is right to actually take the leap and make the changes that will affect your online business. Like everything else, the internet continues to change at an alarming rate.  If we don’t keep up, we, and our business will get left behind.  It is so easy for people to go to the next website or the next store to fill their needs…
Read More
Digital Watercolor Renderings

Digital Watercolor Renderings

Step by Step Marketing for Small Businesses Digital Watercolor Renderings Recently finished another architectural digital watercolor.  While I do both types of renderings, I love digital watercolors much more than photoreal.  There is just something so "artistic" about them.  What do you think? Related Posts: Architectural websites created by an architect? The beauty that is Digital Watercolors Renderings are about the Details Want to give us a try?  Let's Chat Contact Us
Read More
Connecting Proposal Graphic Artists with Proposal Managers

Connecting Proposal Graphic Artists with Proposal Managers

Step by Step Marketing for Small Businesses Connecting Proposal Graphic Artists with Proposal Managers What is the best way to connect the designer with the manager? I have worked on several proposals with several managers. My most useful way has been to contact people directly that are in the proposal field thru Linkedin. What is your best way? Word of Mouth Linkedin Groups Join a proposal placement agency Let’s describe a few key pieces in this equation to begin with.  A proposal manager’s job is to manage the collection of data and materials to write a successful proposal Some proposal managers are employed by the company writing the proposal while others are hired specifically to write the proposal on a contract basis. Those companies that have full time proposal managers…
Read More
Bad Architectural Websites Hurt

Bad Architectural Websites Hurt

Step by Step Marketing for Small Businesses Bad Architectural Websites Hurt Architects are in the business of Design and yet many of them have harmful websites.  Low quality pictures of past projects, a lack of information about the company, and a sub par layout.  These same architects are trying to teach their clients that design and order are everything.  They need to realize that potential clients view their site BEFORE they speak in person. Here's an extract from Vincent Flanders' "Web Pages that Suck" website. I don't know what the deal is with architects. For an industry that depends on accuracy and stability, they seem wildly inaccurate and unstable. They love, love, love, love Mystery Meat Navigation, which doesn't make sense because they wouldn't use this technique on their buildings. When…
Read More
Architectural Websites with Purpose

Architectural Websites with Purpose

Step by Step Marketing for Small Businesses Architectural Websites with Purpose Is your website designed with a purpose?  I talk to many people in the architectural industry that, for all intents and purposes, view their website simply as their portfolio.  While that is helpful, it does not show the client how you can help them, and isn't that why they came to your site? A client visits your site (a site that is hopefully mobile-friendly) and sees the best of your past work.  Then they open another website from your competitor.  There they see information that quickly tells how your competitor will work with that client, helping them thru each of the design and submittal stages.  That client also sees pictures of your competitor's best work.  Your competitor gets the…
Read More