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Marketing with infographics

Step by Step Marketing for Small Businesses

Marketing with Infographics

Infographics, the use of graphics to portray information, can be an amazing tool when used correctly.  I have already written  multiple posts on the harm that bad graphics can cause. The reverse is also true.  A quality graphic can captivate a viewer.  Nothing can be more true than the quality infographic.
Not only does it draw ones eye to the information, but that is exactly what that are looking at – the information.  This information is what you have been trying to get across to the view in paragraph after paragraph, and yet they are staring right at it in your quality infographic.
There are a few things to keep in mind though:

  1. Infographic marketing has to be part of a wider strategy
  2. Say no to quantity, say yes to quality
  3. Support the content with a strong promotion strategy

Remember that using infographics needs to be done correctly, putting them in the right places and the right amount, but when you do this successfully, the results can be amazing.

Want to see some examples of quality infographics?  Click here

Related Posts:

Connecting Proposal Graphic Artists with Proposal Managers

Proposal Graphics Certifications

7 attributes of a quality proposal graphic designer

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