Category: Web

Step by Step Marketing for Small Businesses 7 Questions to decide if I should update my website design Savvy business owners like you are constantly thinking about how to improve all aspects of your business.  This means they you are always wondering if you should update your website.  So how do you know when the want becomes a need.  I will explain how to decide when the time is right to actually take the leap and make the changes that will affect your online business. Like everything else, the internet continues to change at an alarming rate.  If we don’t keep up, we, and our business will get left behind.  It is so easy for people to go to the next website or the next store to fill their needs…

Step by Step Marketing for Small Businesses Bad Architectural Websites Hurt Architects are in the business of Design and yet many of them have harmful websites.  Low quality pictures of past projects, a lack of information about the company, and a sub par layout.  These same architects are trying to teach their clients that design and order are everything.  They need to realize that potential clients view their site BEFORE they speak in person. Here's an extract from Vincent Flanders' "Web Pages that Suck" website. I don't know what the deal is with architects. For an industry that depends on accuracy and stability, they seem wildly inaccurate and unstable. They love, love, love, love Mystery Meat Navigation, which doesn't make sense because they wouldn't use this technique on their buildings. When…

Step by Step Marketing for Small Businesses Architectural Websites with Purpose Is your website designed with a purpose?  I talk to many people in the architectural industry that, for all intents and purposes, view their website simply as their portfolio.  While that is helpful, it does not show the client how you can help them, and isn't that why they came to your site? A client visits your site (a site that is hopefully mobile-friendly) and sees the best of your past work.  Then they open another website from your competitor.  There they see information that quickly tells how your competitor will work with that client, helping them thru each of the design and submittal stages.  That client also sees pictures of your competitor's best work.  Your competitor gets the…