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Step by Step Marketing

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Web

The pursuit of more (on our website)

Step by Step Marketing for Small Businesses The Pursuit of More (on your website) I was recently reading the book “Essentialism” by Greg McKeown, which is phenomenal by the way, and thought so much of it can be, and should be applied to website design.  I plan to write several articles about web design, each originating

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Web

No website can serve 2 masters

Step by Step Marketing for Small Businesses No website can serve 2 masters I was recently reading the book “Essentialism” by Greg McKeown, which is phenomenal by the way, and thought so much of it can be, and should be applied to website design.  I plan to write several articles about web design, each originating from

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Proposal Graphics

“Noiseless” Proposal Graphics

Step by Step Marketing for Small Businesses “Noiseless” Proposal Graphics I was recently reading the book “Essentialism” by Greg McKeown, which is phenomenal by the way, and thought this is the essence of proposal graphics.  I plan to write several articles about web design, each originating from an element from “Essentialism.” The first subject I want to

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architecture

Renderings are about the Details

Step by Step Marketing for Small Businesses Architectural Renderings are in the Details In the world of architectural renderings, it seems there are endless options of who can help you.  Software is easy to find and more accessible than ever.  With just a few clicks and a bit of training, anyone can create these renderings

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Web

How to edit your Website’s “noise”

Step by Step Marketing for Small Businesses How to edit your website’s “noise” I was recently reading the book “Essentialism” by Greg McKeown, which is phenomenal by the way, and thought so much of it can be, and should be applied to website design.  I plan to write several articles about web design, each originating from

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architecture

Architectural websites created by an architect?

Step by Step Marketing for Small Businesses Architectural Websites Created by Architects Does it matter if your web designer has a background in your field of expertise?  Would it matter to you if they knew nothing of what your company did?  This question does not come up often but sometimes it does.  The question is

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Proposal Graphics

7 attributes of a quality proposal graphic designer

Step by Step Marketing for Small Businesses 7 Attributes of a Quality Proposal Graphic Designer There are proposal graphic designers and there are QUALITY proposal graphic designers.  Many proposals are worth millions and billions of dollars and managers that have been in the business know they only want QUALITY proposal graphic designers. So how can

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Web

FREE Ebook – 5 Things to improve your website THIS WEEK

Step by Step Marketing for Small Businesses FREE EBOOK “5 Things to improve your website this week” I’ve had quite a few people ask me recently about the big-ticket items that can get them some fast gains with their website, so instead of answering the same question over and over again, I decided to put

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learn how to save money using a wordpress site
Web

Web design thrift? What is this?

Step by Step Marketing for Small Businesses Web design thrift? What is this? Is there such thing as eliminating waste on a website?  Can web design be thrifty?  These are great questions actually.  I recently read an article by Andrew Dent about eliminating waste in your life.  It came just 3 hours after I talked

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graphics

Proposal Graphics Certifications

Step by Step Marketing for Small Businesses Proposal Graphics Certification? Recently I was asked if there was a certification for proposal graphic artists.  That I know of there is not.  I searched online and saw one class sponsored by a proposal graphics company, but nothing else. I have created thousands of proposal graphics and thousands

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Web

Free Website Stimulator Session

FREE Website Stimulator Session Increase the power of your website If you’ve had a website for a while now and things aren’t happening as fast as you want, then I’d like to help you ACCELERATE your online results. Here’s the scoop… I’ve heard from a lot of small businesses that are having an especially difficult time

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architecture

The beauty that is Digital Watercolors

Step by Step Marketing for Small Businesses The beauty that is Digital Watercolor I recently posted a question about everyone’s thoughts on digital watercolors.  There were many great comments on the subject – most were positive.  Personally I still love the technique. How are they created? I thought I would share a little about their

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Video

Is there a use for Animated Videos?

Step by Step Marketing for Small Businesses Got Animated Video? Did you know that currently over 60% of all media viewed online, escpecially on social media, is in the form of video? No longer will a pretty picture always cut it.  Many of us have seen animated video, video digitally created rather than filmed. Typically

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Proposal Graphics

Marketing with infographics

Step by Step Marketing for Small Businesses Marketing with Infographics Infographics, the use of graphics to portray information, can be an amazing tool when used correctly.  I have already written  multiple posts on the harm that bad graphics can cause. The reverse is also true.  A quality graphic can captivate a viewer.  Nothing can be

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Web

7 questions to decide if I should update my website

Step by Step Marketing for Small Businesses 7 Questions to decide if I should update my website design Savvy business owners like you are constantly thinking about how to improve all aspects of your business.  This means they you are always wondering if you should update your website.  So how do you know when the

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architecture

Digital Watercolor Renderings

Step by Step Marketing for Small Businesses Digital Watercolor Renderings Recently finished another architectural digital watercolor.  While I do both types of renderings, I love digital watercolors much more than photoreal.  There is just something so “artistic” about them.  What do you think? Need help with your website?  We can help

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Proposal Graphics

Connecting Proposal Graphic Artists with Proposal Managers

Step by Step Marketing for Small Businesses Connecting Proposal Graphic Artists with Proposal Managers What is the best way to connect the designer with the manager? I have worked on several proposals with several managers. My most useful way has been to contact people directly that are in the proposal field thru Linkedin. What is

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Web

Bad Architectural Websites Hurt

Step by Step Marketing for Small Businesses Bad Architectural Websites Hurt Architects are in the business of Design and yet many of them have harmful websites.  Low quality pictures of past projects, a lack of information about the company, and a sub par layout.  These same architects are trying to teach their clients that design

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Web

Architectural Websites with Purpose

Step by Step Marketing for Small Businesses Architectural Websites with Purpose Is your website designed with a purpose?  I talk to many people in the architectural industry that, for all intents and purposes, view their website simply as their portfolio.  While that is helpful, it does not show the client how you can help them,

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